FOR SEASONS

Once in a while, we creatives come up with powerful ideas. There are very few better feelings than that eureka moment.

For me, I instantly start pacing up and down, thinking through the idea from every angle. Then I catch myself daydreaming. Executing the project perfectly, seeing it shared around the world, receiving the messages, getting on stage at Cannes…

But then the adrenaline fades. We all know that in advertising, very few great ideas ever see the light of day. And when they do, the outcome is often far from the original thought.

For the first time in my career, one didn’t. A project of this scale was brought to life exactly as I had imagined it. After months of collaboration with sound artists, software developers, and the renowned composer Alan Gilbert, we adapted The Four Seasons to today’s weather conditions using 300 years of climate data.

We called it FOR Seasons.
The new composition premiered at Elbphilharmonie Hamburg to a sold-out crowd, with 150,000 people watching live on Facebook. The news of the concert travelled fast, making headlines across countless countries.

And then, the United Nations reached out.
Together with them, we built the next chapter:
A series of concerts around the world for the World Climate Summit.

FOR Seasons went on to be awarded at all major festivals. So yes, this was the full dream coming true. Almost.

Because that final part of it, getting on stage at Cannes, never happened due to the pandemic. I take that as a Nazar.