SELECTED FILMS
Some films I wrote that didn’t exactly rewrite advertising history… but also didn’t age like milk. I’ll take that as a win.
ANNOYINGLY GOOD HOLIDAYS
GetYourGuide, the online marketplace for travel experiences, was back then the new startup kid on the block. They knocked on our door at JvM/Spree for their very first TV campaign.
As a travel addict, I couldn’t have been happier.
The insight was simple: we all love bragging about our holidays. Sometimes even more than the trip itself. And here was GYG, offering thousands of experiences around the world, basically fuelling that urge.
“Annoyingly good holidays” captured the idea perfectly, and we wrote a series of entertaining scripts around it. Even though the German translation lost some of the original sarcasm, the final three spots still turned out pretty fun.
YOU SHOULDN’T HAVE…
In Turkey, brands usually lean into emotional storytelling for “special day” campaigns.
So when Akbank, one of the country’s major banks, briefed us for Father’s Day, we thought we’d shift the tone a little.
The insight was already there: On Father’s Day, dads often end up paying for their own gifts. Which is already such a perfectly absurd situation that the film almost writes itself. We didn’t really need to add much.
CHAMPIONS LEAGUE DREAMS
I don’t know a single football fan who doesn’t get goosebumps when the Champions League anthem starts playing right before kick-off.
And now, Nissan was giving fans a once-in-a-lifetime chance to be part of that exact moment, the pre-game ceremony.
The brief instantly brought back some childhood memories. Whenever I had to spread a tablecloth or make the bed, I’d wave the cloth around, pretending I was on the pitch, holding the iconic Champions League flag while the spine-tingling anthem played in my head.
Turns out, I wasn’t the only one. From brief to films going live, it took around 10 days. One of the rare perks of agency life in Turkey.