Right after our first collaboration, Worldcoin, now World.org, came back with a second brief. A global campaign this time, focused on privacy.

World ID, their verification tool, is private by design. It stores absolutely no personal data. No names, no age, no location. A tech product that proudly knows nothing about its users.

We took this strong USP and flipped it. If World ID knows nothing about you, it means everything else knows more.

The barista knows your name. Your neighbour knows your relationship status. Even the park bench you sat on knows your weight. That tension opened up a playful, slightly absurd space for us to play in. And we did.

To say it was limited would be generous to our production budget. So the question became: how do we bring these moments to life? People, animals, objects gossiping about you in various settings… We had to keep it extremely simple.

Then I remembered the now-iconic scene in Everything Everywhere All At Once, where two rocks have an existential conversation. No animation, no CGI. Just an image of two rocks in a desert and subtitles. That became our reference.

We made ten films in two days. And they turned out exactly as we wanted: Stripped-back and absurdly funny. My personal favourites are the speed cameras, garden gnomes, and birthday balloons. Enjoy the films!